Service

Web dev, API integration, HubSpot sync, UI/UX, QA

Date

August 2025

Made for

Foothold America

foothold-america-logo
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Foothold America

Employer-of-Record & global expansion onboarding with payments and HubSpot synchronization

Foothold America needed a structured and flexible online checkout platform to simplify their complex multi-stage client onboarding. Calaton Systems developed a custom 13-step responsive solution with dynamic logic, real-time CRM sync, and secure payment integration to enhance efficiency and client experience.

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Opportunity

As an Employer-of-Record provider, Foothold America needed a flexible online onboarding solution with conditional logic, progress tracking, and secure payments. A key requirement was seamless, real-time data syncing to HubSpot and the ability to scale to accommodate various expansion scenarios into new markets.

  • Complex multi-step onboarding logic
  • Save progress between sessions
  • Field-level synchronization with HubSpot
  • PCI-compliant payment flow
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Project Scope

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Approach

To create a convenient and secure tool for Foothold America clients, we designed a flexible system with multiple integration points. Our focus was on reducing friction for users, automating repetitive processes, and working with data securely.

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Solution

  • Dynamic Conditional Logic

    Dynamic Conditional Logic

    A configurable if-this-then-that system that shows only the relevant fields and steps based on user selections

  • Progress Saving

    Progress Saving

    Data is saved after each completed step, allowing users to continue filling out the form later without losing progress

  • Real-Time CRM Integration

    Real-Time CRM Integration

    Direct field-by-field data sync with HubSpot, ensuring consistent and up-to-date lead records

  • Secure Payment Flow

    Secure Payment Flow

    PCI-compliant payment gateway integration for safe and streamlined transactions

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Key Features

We developed a custom 13-step responsive platform that mirrors Foothold America's client onboarding journey. Key components included:

Responsive 13-step checkout form
Dynamic field display based on user input
Field-level HubSpot CRM sync
Encrypted payment integration
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Powered By

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Results

  • Improved UX with flexible step-by-step flow
  • Less manual input in CRM, higher team efficiency
  • Better sales/marketing alignment through synchronized data
  • Strengthened Foothold America’s position as a tech-enabled partner

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